Few things make K-beauty lovers dizzy like the words “Glow Recipe” do.
The Korean beauty and skin care startup started out as a leading online destination for natural beauty product exports under the leadership of former L’OrÃ©al Global Marketing Vice Presidents Sarah Lee and Christine Chang.
Today, the million dollar business has gone beyond bringing cult products from Korea and onto the hairdressers of people around the world. Her eponymous brand – though launched just three years ago – has become a smash hit with bloggers, editors and average women looking for answers to this elusive shiny Korean ‘glass skin‘. The brand also does not use parabens, SLS, SLES, phthalates and mineral oils among many other skin irritants, so all of the boxes are checked as a clean beauty brand.
We are not exaggerating when we say that we had to overcome obstacles or know a who is who to get their hands on a jar of their best-selling product, the Watermelon Glow Sleep Mask, but that was the reality of those who wanted to try this much-loved gentle exfoliating nighttime miracle for themselves.
Thankfully, you won’t have to travel to South Korea or beg a correspondent to ship it to you anymore, as it will soon be available at Sephora ION and the beauty retailer’s online store on August 20. Before that, we had the pleasure of testing a few products from Glow Recipe. Here’s what you should put on your shopping list when it hits the shelves.
There’s a reason this sleep mask has sold seven times in a row and has drawn a waiting list of 5,000 since its launch. As well as smelling deliciously similar to a Jolly Rancher watermelon, it differs from regular heavy creams in that it has a bouncy gel consistency that instantly sinks into your skin. After all, unique textures are key to the brand’s commitment to making skincare rituals fun and accessible.
Made from watermelon rind and flesh, the pillow-free formula harnesses the moisturizing and antioxidant properties of the juicy fruit to promote shine and fullness. Hyaluronic acid helps lock in moisture, while pumpkin extract repairs the skin while defending it against free radical damage. Multitasking also contains AHAs to gently remove dead skin, reduce dark spots, and clarify pores, so you wake up with visibly more dewy-looking skin.
This eye mask is another one for your bedtime routine. If the word “retinol” reminds you of disturbing images of dry, itchy and sensitized skin, be aware that the brand has instead used encapsulated retinol for smoother, slow-release results to minimize the risk of irritation and irritation. sensitivity.
Besides retinol, this eye saver is loaded with good things – think antioxidant-rich avocado, ultra-hydrating hyaluronic acid, plant-based squalane, and coffee. Expect deep hydration (goodbye, fine lines) as the mask deflates and awakens the delicate area throughout the night.
We love this cleanser because it did exactly what it promised – remove even the most stubborn makeup (yes, even mascara). Again, this product has a thicker texture for a gel, but that’s because it doubles as a clarifying mask if you leave it on for five minutes – perfect shower enjoyment.
Besides hyaluronic acid, the cleanser contains the benefits of blueberries, along with five other berries (ground cherry, raspberry, bearberry, blackberry, and blueberry) to provide antioxidants that protect the skin. AHAs help deeply remove makeup from pores while removing dead skin, creating the perfect backdrop for the brand’s other products.
S $ 16 for 30 ml, S $ 62 for 160 ml
First, let’s recognize the fact that this is the cutest bottle a vitamin C serum has ever known. Inside, this powerful, lightweight serum is concentrated with smoothing pineapple juice and hyaluronic acid to brighten and even skin tone. Pineapples are naturally rich in vitamin C, natural acids, and bromelain enzymes, which target harmful free radicals, dark spots, and dead skin cells. The serum is also infused with vitamin E, chamomile extract and aloe vera to replenish hydration and soothe inflammation.
The perfect summer fix for those who want calm, pre-prepped skin, this light, brightening moisturizer is another in the series that delivers a new dose of hydration with the benefits of watermelon extract, acid hyaluronic and plant.
The lightweight, gel-like product can be used day and night as a moisturizer for oily / combination skin or as a serum for dry skin, absorbing instantly without sticking to deliver a soft glow all day long.
It looks as delicious as it smells, but this sweet banana, magnesium, turmeric and cica soufflÃ© was designed for calmer, hydrated, and even skin, not your stomach. Rich in magnesium to rebalance the skin, as well as cica and turmeric to heal dry and irritated skin, this lightweight moisturizer is gentle enough for the most sensitive skin types, even those prone to rosacea. This nourishing cream also counts chia seeds as a star ingredient to maintain healthy skin thanks to essential fatty acids.
Pro tip: Mix a drop of Pineapple-C luminous serum with a small amount of this product for a big boost in the radiance department.