Alicia Yoon of Peach & Lily on Glass Skin, writes first book – WWD

When Alicia Yoon, founder of Peach & Lily, launched the Glass Skin Refining Serum in 2018, she has not only introduced a new product in its line: it has also started a movement. Now, she is presenting her skin health-focused philosophy to the general public with an eBook.

Entitled “Your Guide to Glass Skin: How to Get Your Healthiest Skin Yet,” the eBook launches next week and describes Yoon’s broad philosophy in skin care. For her, however, it was a natural extension of client education.

“I never thought I wanted to write an eBook, but in the last three years since the launch of the Glass Skin Refining Serum and the movement that followed, we’ve received so many questions on how to get your healthiest skin to date. Some people have pores, others have very persistent cystic acne, ”said Yoon. “We see this huge desire that the skin not necessarily be ‘prettier’, but that it really has healthier skin.”

“We’ve always had a skin care dialogue with our community because of our complementary customer service, where anyone can ask a question and an in-house esthetician can answer those questions via email,” Yoon continued. . “In addition to the desire, there is just a lot of curiosity and questions, like clarifying questions on everything from the ingredients to how the skin actually interacts with different conditions. “

The last year, however, was when consumers became more curious about skin problems and how to fix them. “Over the past year or so, we’ve come to realize, in answering these questions, that we need to put it all in one guide, and we should put all of these questions that keep coming up and really help people explain anything. either, “Yoon said. “If people don’t see a bigger kind of context and all the information in one place, it just leads to more questions.”

Yoon, who spent time as a beautician before founding Peach & Lily and sister brand Peach Slices, said her approach to skin care was based on five key principles: elimination (cleansing), hydration, balance, nutrition and protection.

Peach & Lily Glass Skin Refining Serum.
Photo courtesy of Glass Skin

“My approach to healthy skin also stems from my own experience, the years of studying my own skin, and the years of facials I have given,” Yoon said. She added that writing the book “wasn’t crazy, it was about tapping into the questions and ideas of our consumers and our community, and organizing it all into different categories.”

Always in tune with her own skin issues, Yoon also said that she referred to several binders of notes she took over the years trying to remedy her own skin issues, such as the ‘eczema.

Yoon’s outlook on skin health seemed to resonate, especially during the pandemic. “The reason our business really prospered during the pandemic is also because we approach skin care as a form of taking charge of your overall health,” Yoon said. “That’s what glass skin is: it’s not shiny skin, it’s not fake skin, it’s not filtered skin. It is this dynamism when the skin is so healthy, this luminosity, this clarity, this softness.

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