Glass House Brands Appoints Hilal Tabsh as Chief Revenue Officer


LONG BEACH, California and TORONTO, May 17, 2022 /CNW/ – Glass House Brands Inc. (“Glass House” or the “Company”) (NEO: GLAS.AU) (NEO: GLAS.WT.U) (OTCQX: GLASF) (OTCQX: GHBWF), one of the fastest growing, vertically integrated cannabis companies in the United States, today announced that Hilal Tabch has been appointed Chief Revenue Officer (“CRO”) of Glass House effective immediately.

“It is with great pleasure that we welcome Hilal to the Glass House family as our new CRO,” said Kyle Kazan, Chairman and CEO of Glass House. “As we seek to integrate PLUS and complete our acquisition of Natural Healing Center (NHC)1as well as accelerating production and sales from our SoCal facility, Hilal’s extensive experience and success in brand building, sales, marketing and channel growth will be an invaluable asset. »

A 20-year veteran of the consumer packaged goods (CPG) industry, Mr. Tabsh brings a wealth of experience to his new role. Hilal worked at Red Bull GmbH for fifteen years on two continents. Originally based at dubaihe served as head of sales and marketing strategy, overseeing the Middle East, Africa and the Pacific regions. After that, Mr. Tabsh spent eight years as Director of Sales and Marketing for Red Bull North America. In this role, he directly managed over 150 team members and over 200 channel partners who were instrumental in growing Red Bull’s footprint across the United States. He was responsible for partner development, product launches, sales and in-market distribution strategy, directly overseeing US$1 billion in annual income.

After leaving Red Bull, Hilal co-founded and managed the sales, distribution and branding activities of Limited Beverages; and also developed Limitless Lightly Caffeinated Sparkling Water. After a period of rapid growth, the company was acquired by Keurig Dr. Pepper within three years of its founding.

Hilal then joined the cannabis industry as Senior Vice President at BellRock Brands, based in Denver, Colorado. In this role, he led the sales, marketing and distribution efforts associated with the development of the company’s e-commerce strategy and was able to grow the distribution footprint 10x over the course of its mandate. Under his direction, Dixie BrandsMary’s Medicinal’s, Mary’s Nutritional’s and Mary’s Tails have become household brands available at major dispensaries, retailers and distributors across North America.

Most recently, Hilal was chief revenue officer at SlangWorldWide, where he oversaw strategy, sales growth and brand development for the company’s CBD and THC product lines across North America. Some of his accomplishments include streamlining product lines across brands, eliminating all unprofitable SKUs, reducing overhead, and developing a four-year revenue growth plan with a clear strategy, a schedule and KPI milestones.

Footnotes and sources:

1.

Glass House has entered into definitive agreements (the “Agreements”) to acquire 100% equity interests in three retail assets: two operating retail dispensaries and one retail dispensary scheduled to open in the third quarter of 2022. Glass House is working to finalize the transaction. For more information, see here.

About the Glass House

Glass House is one of the fastest growing vertically integrated cannabis companies in the United States, with a particular focus on the California market and build leading and sustainable brands to serve consumers in all segments. From its greenhouse growing operations to its manufacturing practices, from brand building to retail, the company’s efforts are rooted in respect for people, the environment and the community that co-founds Kyle Kazanchairman and chief executive officer, and Graham Farr, President, instilled initially. Through its portfolio of brands, which includes Glass House Farms, Forbidden Flowers and Mama Sue Wellness, Glass House is committed to achieving its vision of excellence: exceptional cannabis products, produced sustainably, for the benefit of all. For more information and company updates, visit www.glasshousegroup.com.

Forward-looking statements

This press release contains certain forward-looking information and forward-looking statements, as defined in applicable securities laws (collectively referred to herein as “forward-looking statements”). Forward-looking statements reflect current expectations or beliefs regarding future events or the future performance or financial results of the Company. All statements other than statements of historical fact are forward-looking statements. Often, but not always, forward-looking statements can be identified by the use of words such as “plans”, “expects”, “is planned”, “budget”, “expected”, “estimates”, “continues “, “expects”, “plans”, “predicts”, “intends”, “anticipates”, “targets” or “believes”, or variations of, or the negatives of, such words and expressions or state that certain actions, events or results “may”, “could”, “should”, “should”, “could” or “will” be taken, occur or be achieved. Forward-looking statements include, but are not limited to , that Glass House Brands is seeking to complete its acquisition of Natural Healing Center (NHC). All forward-looking statements, including those herein, are qualified by this cautionary statement. Although the Company believes that the expectations expressed in such statements are based on reasonable assumptions, these statements are not guarantees of future performance and results or developments. Actual developments may differ materially from those shown in the statements. Certain factors could cause actual results to differ materially from those contained in the forward-looking information, including Glass House Brands’ ability to complete its acquisition of Natural Healing Center (NHC) and other risks disclosed in public filings by the company on SEDAR. to www.sedar.com. Accordingly, readers should not place undue reliance on forward-looking statements.
For further information on the Company, investors are invited to consult the public documents filed by the Company on SEDAR at www.sedar.com. The forward-looking statements contained in this press release speak only as of the date of this press release or as of the date or dates specified in such statements. The Company disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by law.

SOURCE Glass House Brands Inc.

For further information: Glass House Brands Inc., John Brebeck, Vice President of Investor Relations, T: (562) 264 5078, [email protected]; Jamin Horn, General Counsel and Corporate Secretary, T: (562) 264 5078, [email protected]

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