A milethe online-only label led by influencer and digital talent Sammy Robinson, debuted at Afterpay Australian Fashion Week today.
Held at Beta Bar in Sydney, the two-year-old brand is an extension of Robinson’s laid-back yet elevated style, characterized by floaty dresses, relaxed knits, distressed jeans and twin sets in holiday-adjacent prints.
It’s no small feat that the label showed it off at the start of the play, but it’s a true testament to Robinson’s commitment to ensuring his brand stands tall, far from its 654,000 Instagram followers.
The models walked barefoot on a sandy runway dressed in buttery suede ensembles, satin mini dresses, crochet detailing and baggy pants. It was easy, coastal and cool – perfect pieces to wear to death in real life.
Beauty was an extension of the collection – casual, simple, yet elevated. The skin was prepped with Sunday Riley, a brand Ronbinson swears by for her own immaculate complexion. After the models were treated to a mini-facial backstage, MAC Cosmetics Senior Artist Carol Mackie created a natural, glassy complexion, accented with a soft peach blush, coral lip and lots of highlighter (fainting).
“We wanted to create a look influenced by Sammy’s love of One Mile Beach, bringing light to the skin, sandy tones to the eyelid and a natural pop of color to the cheeks,” Mackie said in a statement. Press.
The hair was clean, shiny and very natural. There was no set style – instead, the common theme was natural texture, glassy shine and an understated finish. Whether pulled back or worn loose, it was again perfect inspiration for every day.
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