A milethe online-only label led by influencer and digital talent Sammy Robinson, debuted at Afterpay Australian Fashion Week today.
Held at Beta Bar in Sydney, the two-year-old brand is an extension of Robinson’s laid-back yet elevated style, characterized by floaty dresses, relaxed knits, distressed jeans and twin sets in holiday-adjacent prints.
It’s no small feat that the label showed it off at the start of the play, but it’s a true testament to Robinson’s commitment to ensuring his brand stands tall, far from its 654,000 Instagram followers.

The models walked barefoot on a sandy runway dressed in buttery suede ensembles, satin mini dresses, crochet detailing and baggy pants. It was easy, coastal and cool – perfect pieces to wear to death in real life.

Beauty was an extension of the collection – casual, simple, yet elevated. The skin was prepped with Sunday Riley, a brand Ronbinson swears by for her own immaculate complexion. After the models were treated to a mini-facial backstage, MAC Cosmetics Senior Artist Carol Mackie created a natural, glassy complexion, accented with a soft peach blush, coral lip and lots of highlighter (fainting).

“We wanted to create a look influenced by Sammy’s love of One Mile Beach, bringing light to the skin, sandy tones to the eyelid and a natural pop of color to the cheeks,” Mackie said in a statement. Press.

The hair was clean, shiny and very natural. There was no set style – instead, the common theme was natural texture, glassy shine and an understated finish. Whether pulled back or worn loose, it was again perfect inspiration for every day.

BUY MODIFICATION
Sunday Riley Good Genes Lactic Acid Treatment, $183. BUY NOW
Sunday Riley Luna Sleeping Night Oil, $157. BUY NOW
MaC Cosmetics Glowy Play Blush in blush, please, $50. buy now
M A C Cosmetics Glow Play Lip Balm in Floral Coral, $30. BUY NOW